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melissa

Top Five Reasons to Embed Video on your Website

According to Statista, over 85% of all internet users in the United States watched online video content monthly in 2018. With more and more video content being consumed across the internet, it’s imperative that your business start including it into your marketing mix. While social sites such as YouTube and

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melissa

SEO – Looking Ahead

The Internet is in a state of constant change, but one thing remains the same – users are still searching for the quickest, most reliable way to find information online. This factor alone is why it is so incredibly important for businesses to make sure their SEO strategy is evolving

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What Is Programmatic Advertising And Why Do You Need It?

Programmatic advertising is changing the way consumers and business to business (B2B) relationships present themselves online. This year alone, nearly 70% of B2B marketers plan to increase spending on programmatic advertising, and 65% of B2B marketers already buy or sell advertising programmatically (Forbes). So what is it, and why should

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